The dealer program

Every dealer is a partner,not a customer.

Porter Lake exists to make selling window coverings simpler and more profitable for the people who sell them. No annual minimums, no locked-in contracts, and a dealer success manager who knows the product as well as you do.

What you get as a dealer.

No annual minimums

Order what your jobs need, when they need it. No volume commitments and no penalty for a quiet quarter.

Stronger margins

Trade pricing built to leave real room in your quotes, so you can win the job without discounting your own work.

A dedicated success manager

One named contact who knows your account, your jobs and your customers, not a general support queue.

Measure support

Help getting the measurements right before the order goes to manufacturing, which is where most remakes come from.

90-day money back guarantee

If the program isn't working for you, return your sample books within 90 days for a full refund, no questions asked.

Rebates and monthly promotions

Sample book costs rebated after a few orders, plus product promotions you can pass on or keep.

Smart motors for smart homes

Every motorized collection uses compatible motor systems, so a whole house runs from one remote or hub type for whatever range of products you specify.

What it's like to be a dealer

Quote in front of your customer, order before you leave the driveway.

Everything runs through your own dealer portal: current pricing, quoting, ordering, and order status in one place.

  1. 01

    Build the quote

    Configure the job in the portal room by room, with live trade pricing as you go.

  2. 02

    Check the details

    Unsure about a mount type or a fabric for an awkward window? Your success manager will look at it with you before anything is ordered.

  3. 03

    Submit the order

    Approved quotes convert straight to an order. No re-typing, no order forms by email, no transcription mistakes.

  4. 04

    Track it to the door

    Order status updates in the portal from manufacturing through to dispatch, so you can tell your customer where things stand.

Premier Shades & Shutters installing woven wood shades

Dealer spotlight

Premier Shades & ShuttersThe Villages, FL

Two designers, one showroom, no retail floor.

Jamie and Christina came into the window covering industry as newcomers, working from a single showroom with no retail floor behind them.

They chose the Porter Lake dealer program over the big-box wholesalers for one reason: hands-on education and support on every single job, rather than a catalog and a phone number.

Porter Lake's dealer program gave us the hands-on training to succeed from day one.

Jamie TownersOwner, Premier Shades & Shutters

Join our extensive dealer network today.

Sarasota

Dealer programs

Three ways to work with us.

Every dealer starts in the program that fits how they sell. You can move between them as the business changes.

TownshipLocal

B2B wholesale with measure and install automation

For local dealers who want the whole process handled, from quote through to installation.

  • Dedicated dealer success manager
  • Online ordering and quoting assistance
  • Professional measure and consultation
  • Done for you ordering after approval
  • Product stored at our facility until install
  • Professional installation and reporting
  • Issue resolution and RMA processing

IncentivesZero liability, reduced measure and install fees, full-cycle process automation, platinum warranty, professional consultation and volume-based upgrades.

AllianceNational

B2B wholesale, direct ship

Our national dealer program. You quote and sell, we ship straight to you or your customer.

  • Dedicated dealer success manager
  • Custom quote assistance
  • Done for you ordering after approval
  • Ship directly to dealer or site location
  • Measure and installation resource guide
  • Phone consultation and installation support
  • Preferred pricing and volume-based discounts
  • Monthly promotional offers

IncentivesVolume pricing, professional expertise and consultation, ordering automation, unlimited shipping locations, certified measure and install access, and marketing package access.

Volume PartnerCommercial

B2B builder packages

For builders and multi-unit work. Curate upgrade packages for your buyers to choose from.

  • Model-specific product upgrade options
  • Builder offers upgrade packages
  • Multi-tier product packages for all models
  • Ship directly to site location
  • Professional measure and installation
  • Dedicated project success manager
  • Site visits on request
  • Post-sale customer support

IncentivesVolume pricing, custom upgrade package presentation, pass-through additional profit source, ordering automation and certified measure and install access.

Not sure which fits? Apply and your success manager will work it out with you.

Getting started takes about 10 minutes.

Become a Dealer
  1. Apply

    A short form: what your company does and how to reach you.

  2. Onboard

    Once approved, the onboarding questionnaire takes under 10 minutes and your portal is set up straight away.

  3. Request your sample books

    Low cost to no cost, fully rebated after a few orders, and returnable within 90 days.

  4. Start quoting

    Your success manager walks you through the portal and is there for the first few jobs.

Waterfront living room with roller shades

Interested in becoming a Porter Lake dealer?

Apply today and join our extensive North America dealer network.